Learn the secret to landing more commissions, with better clients
As an artist or handmade business owner, you already know the power of commissions. But are you getting as many bookings as you'd like?
In this 90 minute workshop, I'll show you how to get more, higher quality commissions, without having to be super salesy
Commissions are brilliant for professional artists and makers because they can give us so many of the things we want from our creative business
More Creatively Fulfilling Work
Collaborating with buyers to make something meaningful and special for them is incredibly fulfilling and challenges you to use your creative muscles in new and exciting ways.
Higher Price Points
Commissions are not only exciting and fun work, but they also often come with a higher price point. Because you are bringing your specific expertise to something completely unique, higher prices are already expected by the customer, and there's no real competition.
More Predictable Income (once you get booked out)
Predictable income is the holy grail for maker businesses and it can be hard to find. When you start filling out your commissions slots further into the future, and build up a waiting list, you can more accurately predict what you'll be earning and when, ending the cycle of desperation and overwhelm.
No more exhausting shows and markets
Selling out your commissions slots means you don't have to hustle at craft shows or markets constantly to generate sales. You can do as few or as many as you want, without worrying about it having an immediate impact on sales.
So why aren't you booked out yet?
Because commissions are hard to sell and everyone involved is afraid
And we're afraid too...
Artists and creatives often resist proactively seeking commissions because of fears around underpricing themselves or overpromising what they can reasonably deliver.
So we just sit and wait for the commissions to appear....and as a result, most artists and makers never tap into the opportunity to do more creative and well paid work in any meaningful way.
But when everyone's afraid, no one is going to be commissioning you.
Someone has to take the lead...and it needs to be you
If you're asking prospective buyers to "get in touch to enquire about custom work" before you answer ALL of their questions and address ALL of their fears, you will miss out on A LOT of opportunities.
There are very few other industries where you can get away with not showing the price, the timeframe, the process, the proposed end product, or the details of the follow up service until someone asks about them.
And when you're selling something that isn't a necessity - you can't afford to give potential customers so much work to do.
It's up to you to take the lead, and the best way to share all of this information and keep a steady stream of enquiries coming in is by using a sales page to help your potential customers know what to expect, so that they can feel comfortable approaching you.
What's a sales page?
A Sales Page is a dedicated page on your website that only talks about one product, in this case your commission service.
And more.
A good sales page helps potential buyers to get to know you, get all of their questions answered, find out how it works and, most importantly, feel excited to work with YOU, before they even contact you (no persuading required)
It helps them to consider what they want and gives them ideas about what you could make for them, making your job a lot easier.
It avoids awkward conversations about price by filtering out the people who don't have the budget to commission you.
And it helps you to build a waitlist, so that when you have slots available, you already have an interested audience ready to offer them to.
Let me show you how to create a sales page that will help you sell out your commissions slots (with a waitlist!)
Hello!
I'm Nicola
In 2015 I created a planning system called The Maker's Yearbook, because I felt completely overwhelmed by everything I needed to do for my fine art photography business.
Since then, thousands of makers have used that system. I've also personally coached many more in my membership, Makers' Momentum Club, helping them to build their own sales pages for commissions and workshops.
I truly love Nicola’s teaching style. She has an incredible gift.
She really "gets" people, what is holding them back, and has a kind way of helping address what really is going on and guides you to the next step without being overwhelming.
Nicola’s advice is like an MBA at my fingertips. Apart from the sound business advice, her coaching is excellent.
Sometimes I think she’s reading my mind! And then comes the pep talk.
Nicola is so knowledgeable, funny, and engaging. Every single topic she addresses provides so much value and is way beyond the time and money invested.
You can listen over and over and still learn something new.
Not only do I enjoy listening, but I feel like I’ve gained an amazing business mentor.
"Aut dicta commodi nostrum quidem delectus molestiae ad et ex odit."
In 90 minutes I'll show you exactly how to structure and build your sales page (even if you're not good with technology)
By the end of this workshop you'll be able to:
But wait... Is this going to make my website really salesy?
Well, what do you mean by "salesy?"
When we say we don't want to be "salesy" we often mean that we don't want people to feel pressured into buying something from us, but is it really better to leave people confused, worried and unsure about whether they're wasting their time and money?
Is it really "salesy" to provide clear, professional details about the things you sell so that people can make informed decisions?
For me, that is caring enough to put your fears about selling to one side, and providing enough information so that your buyers don't purchase something that's not right for them.
That's the opposite of "salesy."
All prices in GBP
FREQUENTLY ASKED QUESTIONS
How much time will it take?
I know that you're stressed and busy so I've kept the workshop as short as possible, while still packing in everything you need.
The workshop itself is around 90mins.
Once you're ready to create your sales page, you'll be able to get it done much more quickly by following the simple structure from this workshop, but you should still budget a few hours to get it done.
The good news is that once you've created your sales page, it is an asset that is working for you 24 hours a day, making it much easier for you to sign up commissions customers every day in the future.
How long do I have access for?
You have lifetime access*
*Lifetime access means for the life of the product - not my lifetime, or your lifetime. If the product is discontinued, you will get at least one month's notice and the opportunity to download the content*
What if I'm not a maker?
What's your refund policy?
As a digital product, Sales Pages for Commissions is non refundable so please make sure it's the right thing for you before purchasing
But what if I'm really disorganised?
What is VAT?
VAT is a sales tax, used in many countries around the world.
If you are located in the UK or the EU, VAT will be added to your order at the local rate for your country.
Is this the same course that was in Makers' Momentum Club?
*Lifetime access means for the life of the product - not my lifetime, or your lifetime. If the product is discontinued, you will get at least one month's notice and the opportunity to download the content*